PayPal have launched a new global brand, which they would like implemented throughout their entire digital output. So we have got our hands full changing designs, rearranging, adapting, amending, and creating the new style for all sorts of landing pages, microsites and video banners. Watch this space for updates on deliverables.
Problem: over the past year, most of our clients have asked us: “Where do we start with social media? There’s so much out there; what is right for us?!”
Solution: DW’s Digital Media Map®. This simplifies the scope of social media and offers insights which help brands plan their digital media spend more effectively.
How does it work? It maps out the spectrum of social media according to functional categories of why people go online and shows how a brand’s online assets are integrated into social media channels. This powerful strategic tool goes way beyond recommending the obvious Facebook and Twitter solutions, and helps all types of brands from FMCG to Financial Services identify the best places to build communities according
to their product/service and target demographic.
According to one of our clients, it “goes a long way to clarifying the confusion that is Social Media”.
Last month we showed the map to a major drinks portfolio manufacturer, a major global sports broadcaster and a global banking group, all of whom have asked us back in to advise them in the next three weeks.
Would you like see our map? If so, give the office a call and speak to Alex.
