Digital White – Digital Campaign Collateral

11 Downing Street was the venue for a high-profile charity reception for Barnardo’s on Tuesday evening. As one of the guests, Alex was exposed to the extensive work that Barnardo’s does helping children, young people and their families across the UK. With a rousing call from Karren Brady (ex MD of Birmingham City FC) and the input of a number of other leading business luminaries, the challenge was laid down to the guests: how can you get involved? Barnardo’s clearly has a lot of heavy-hitting patronage, but the real work is done on the ground, much by volunteers. So, for anyone considering a personal project for 2010, why not mentor a young person or provide an internship, and give someone an opportunity that they wouldn’t otherwise get? Find out more at Barnardo’s.

Beck’s Beer were the proud sponsors of an awesome New Year’s Eve music gig in Chicago. Within the strong line up was the opportunity for an unsigned wildcard act to perform. To get to Chicago, the wildcard act had to be voted there. So Digital White were asked to design and develop a cutting edge microsite embedded within Facebook enabling acts to register and upload their music. Members of the US public could then vote on their favourite band to increase their chance of playing. Visitors could also buy and win tickets for the gig on the site. Within two months of launching, the site had 24,000 visitors and 70,000 page views. Judging by the photos and the participant feedback, the event itself was a great success and we thoroughly enjoyed the part that we played!

Please note: This microsite is location based and only viewable within the US, but you can contact us and we can show it you.

RPMC agency are global specialists in the activation of sponsorship opportunities. They are currently organising Sony Ericsson’s sponsorship hospitality needs in South Africa for the FIFA™ World Cup and we delivered the website which helps them organise this exciting event. Through the website, you can view information about South Africa, the teams and players, stadiums, visa requirements and download the match schedule and a wall planner. You can also view restaurants and activities in the three main cities, but only Sony Ericsson market units can book them, and also invite their guests. The site has an integrated back-end administrative  system which manages all the data.

Have a look and get ahead of the game!