Digital White – Digital Campaign Collateral

Beck’s Beer were the proud sponsors of an awesome New Year’s Eve music gig in Chicago. Within the strong line up was the opportunity for an unsigned wildcard act to perform. To get to Chicago, the wildcard act had to be voted there. So Digital White were asked to design and develop a cutting edge microsite embedded within Facebook enabling acts to register and upload their music. Members of the US public could then vote on their favourite band to increase their chance of playing. Visitors could also buy and win tickets for the gig on the site. Within two months of launching, the site had 24,000 visitors and 70,000 page views. Judging by the photos and the participant feedback, the event itself was a great success and we thoroughly enjoyed the part that we played!

Please note: This microsite is location based and only viewable within the US, but you can contact us and we can show it you.