Digital Strategy
Digital Consultancy
DW’s digital strategy consultancy is the first step in a full 360° digital offering, from research to strategy all through to delivery, back through to review and analysis.
We advise clients on how best to deploy their online assets to align with their marketing strategy and maximise their ROI.
The key is to understand who your audience is, what they want, how they think, and how they will best respond to what you are offering.
Digital Planning
Digital planning is the difference between a good website and a great website , a good digital campaign and
a fantastic digital campaign!
As with all marketing, planning is the key to a successful campaign and often forms a large part of the time and financial investment in a project. With the prominence and complexity of digital marketing increasing, the need for comprehensive and quality planning is all the more essential.
“We believe that preparation is key, and planning is at the heart of a successful
online business.”
Digital Market Research
DW outlines the opportunities and gaps within a business where an online solution(s) would be appropriate. The result is a cohesive and comprehensive strategy document that will lay out the plan for your effective digital deployment.
In addition to general marketing insights that we can give, you could also benefit from more in-depth work based on our own framework called Digi-nsights™.
A system that allows us to provide the following services:
Brand Research
Depth Interviews – Trade Interviews – Customer Interviews
Depth interviews have often proved to be an ideal way of building insights from personal knowledge.Trade interviews on brands add commercial reality to any desk research carried out.
“Personal knowledge and anecdotes from experts can provide language and ideas to a brand plan”.
Qualitative Consumer Research
We recommend qualitative research groups to ensure we understand the brand prior to the worksession, and to verify the digital communications solution at a national and cultural level prior to implementation.
“At Digital-White we have experienced moderators, with 20 years experience in researching brand positioning and creative effectiveness.”
Quantitative Research
Our quantitative studies can help you reduce the commercial risk for any market and to ensure the going-in brand positioning is appropriate and relevant. More than ever the brand experience now requires a wide reaching understanding of the digital audience and the virtual world they live in.
“The digital methods now provide new ways of researching these consumers and gaining valuable insights into their changing behaviour.”
Digital Analytics Review
Digital analysis is fast becoming a crucial way of tracking brand progress and audience profile. However it needs to be built into regular brand review and management.
“A detailed review of the campaign and site analysis as part of the brand development programme or brand health can now be monitored against the audience on an ongoing basis.”
Brand Strategy
Brand Worksessions
We use the worksessions to define our clients’ brand vision and positioning. We review the business, the research and then build a competitive analysis so that the brand can be analysed in the context of the digital opportunities.
“The worksessions have proved to be our most effective way to lead a team through to a clear positioning for the brand.”
Brand Positioning
The outcome from the worksession is the brand positioning, which forms the basis of the digital communications strategy, the focus of the positioning for each brand will be differentiation
and clarity of essence.
“The Brand Positioning will lead to the creative development process and develop every digital expression of the brand including products and services, communication and delivery.”
Brand Strategy
The Brand Strategy sets out the way the brand will be delivered across the full digital media offering. It will demonstrate how the the brand will successfully operate in its environment and how the brand team can fully explore it new positioning.
“Whether a brand is launching today or evolving, the solution has to be complete.”
