Digital White – Digital Campaign Collateral

We all know that the fashion industry moves fast! We first designed the John Charles website 3 1/2 years ago, and they decided that it was time to give it a revamp. So we have completely changed the colour palette, giving it a lighter and cleaner feel. We have given the Collection a new gallery viewer which makes the photography the main focus of the page, as it should be, and added the new logo with London underneath the fashion house’s name. John Charles will be providing us with brand new lookbook images which will be placed in the menu with the same name soon.

Have a visit and see if you can find the perfect summer evening wear.

However in the fashion business you always have to be one step ahead, so we have just updated the website with a brand new collection for Spring/Summer 2010! It is not just a case of adding some new dresses to the collection page, but a complete overhaul of every page so that the look and feel of the new collection is matched throughout the whole website.

On top of this we have also integrated a ‘News’ page with the functionality of a blog. This means that they can update their website themselves about everything that John Charles has to say to the world. If you want to know more information or make comments on their new collection, then visit the website here.