Thanks go to our long-standing client PayPal and their UK Marketing Director, Mark Hodson, for his generous plug of us in a feature for October’s MediaWeek. Read the full article here.
Great work, and thanks again from the DW team.
PayPal needs to be able to explain who they are, what they do, and what benefits they offer to a wide spectrum of audience profiles. So this information must be clear, accessible and engaging. As part of our ongoing delivery of online marketing collateral to PayPal, Digital White have just created their new animated homepage banner to provide an overview of “PayPal”.
We devised a method to create animated videos, with the reflections and the keylines overlaid, as part of their new brand guidelines. Users now land on the PayPal homepage and within 30 seconds have a clear overview of what PayPal is and how it benefit them!
It has gone live now, so click here to view it!
We are very happy 
to announce that we have just delivered an Apps hub for all those cool apps that we have created and will continue to deliver in the future. Facebook, Air, iPhone and web based apps are active and soon more will be deployed so that PayPal can be seamlessy integrated in the every day digital and social exprience that makes life so much easier.
So DW and PayPal fans watch this space.
PayPal is everywhere these days, with more and more websites offering it as a payment option so that millions of PayPal users can make safer, faster online payments. PayPal is the preferred web payment method in the UK. However, through speaking to friends and family we’ve realised that there are some common myths and misunderstandings about how PayPal works.
So check out the Mythbuster microsite DW developed for PayPal and see if you can bust the myth.
DW has finished a new campaign for PayPal UK, promoting their latest measure to ensure customer security. The new SMS Security Key feature provides an extra layer of account protection – all PayPal users need to do is activate the SMS Security service, and then each time they log into their account a unique 6-digit code is sent to their mobile phone. The code is entered alongside their usual log-in details, meaning their account is super-secure and effectively “locked” against illegal entry.
We created a landing page and series of banners and emails to promote this new service. To sign up for the SMS Security Key, simply go here.
DW have just finished a new campaign for PayPal, which highlights the benefits eBay sellers get when using PayPal over cheques.
We’ve created a cool set of userflows which show the eBay experience sellers have when receving payment by cheque, and how much quicker this experience becomes once PayPal is used instead. In addition to the landing page, we produced 2 accompanying emails and banner designs. PayPal were so pleased with the final results that we’ve been commissioned to produce a similarly compelling landing page for eBay buyers.
See here for further details on why using PayPal is quicker, easier and more reliable than cheque payment.
In this current financial climate, brands are looking to save money and improve ROI on their marketing expenditure. At Digital White our clients value us not only for our creativity but also for the pricing of our services. Mark Hodson, Marketing Director at PayPal UK , has been kind enough to give this testimonial about us:
"I highly recommend Digital White as a digital agency. They offer very good creative, and have shown particular adeptness at working as a supplementary agency producing online assets for a number of campaigns including Facebook applications and video demos. For those marketing and finance directors looking for a better ROI in the current climate, Digital White offer a level of service that presents excellent value."
Digital White have two pieces of work featured in PayPal’s latest consumer email newsletter. Firstly, the video demo we created which explains how PayPal works in an instructive but fun way. And secondly a very cool landing page that educates users about what PayPal is and why it’s the preferred online payment method, not only on eBay but in the whole of the UK.
Digital White has created a very cool video which educates people about PayPal. The video shows how PayPal works in a fun yet accessible way, and explains all the benefits of the PayPal service – its speed, security, and ease of use.
Digital White has created a desktop widget for PayPal, to accompany our recent Facebook application Give A Little Back.
The desktop widget makes use of the latest Air technology, to generate fun and persuasive emails which request funds back from friends who owe you money. You simply upload a picture, create a cheeky ‘campaign’ and send it to your friends. Before you know it you’ll have your money back!
