DW is pleased to announce a series of morning workshops in June and July, covering social media planning, the social media scorecard, and how to pre-empt a social media crisis. We have a combination of agency and brand speakers with a very practical element to the format.
If you are interested in finding out more information, then please contact Alex Holt, alexander@digital-white.com
Alex enjoyed giving a presentation entitled: “Extracting value from your social media engagement” at ISBA’s Compag forum this afternoon. The 30 FTSE 100 senior procurement managers subsequently engaged in a debate on the new trends: What social media platforms are fads and which will become the next Twitters? What are the reasons to use social media and to what extent are budgets growing to accommodate the huge growth of this channel? How can we stop people being numb to the communications? The debate will go on about the appropriate technologies, but ultimately, brands are still engaging with humans; humans who now expect a lot for free. Engage or die!
DW Operations Director, Alexander Holt, continues his bout of presentations, this time for the Incorporated Society of British Advertisers (ISBA). He will talk about Social Media to an experienced and knowledgeable audience.
Alex delivered a presentation introducing Kingston University media and gaming students and lecturers to the life of a digital agency. This was also an opportunity to understand the online habits of 20-25 year olds and how brands can engage this audience.
The course director had indicated that many of the students already had useful skill sets from modules they are studying at Kingston University and Alex provided illustrations of how these skills may be utilised to actually fit into working projects in digital media companies. Alex also provided insights for the students on how DW works and also introduced them to some useful resources that they might be able to use. More interestingly, was the insight into students’ online habits. They were most forthcoming with their online preferences around music, sports and gaming. Indeed, some spent up to 70 hours a week on ‘World of WarCraft’, whilst others spent a more conservative 30 hours a week on Facebook and other online communities. If you’re a brand and want to know more about this tech-savvy, vocal demographic then give Alex a call.
11 Downing Street was the venue for a high-profile charity reception for Barnardo’s on Tuesday evening. As one of the guests, Alex was exposed to the extensive work that Barnardo’s does helping children, young people and their families across the UK. With a rousing call from Karren Brady (ex MD of Birmingham City FC) and the input of a number of other leading business luminaries, the challenge was laid down to the guests: how can you get involved? Barnardo’s clearly has a lot of heavy-hitting patronage, but the real work is done on the ground, much by volunteers. So, for anyone considering a personal project for 2010, why not mentor a young person or provide an internship, and give someone an opportunity that they wouldn’t otherwise get? Find out more at Barnardo’s.
Thanks go to our long-standing client PayPal and their UK Marketing Director, Mark Hodson, for his generous plug of us in a feature for October’s MediaWeek. Read the full article here.
Great work, and thanks again from the DW team.
