We have just launched ‘Social Media Uncovered’, a private social media website where marketing procurement managers and ISBA members will be able to discuss social media strategies for UK and global brands. We are hosting this forum and eagerly anticipate the debates, case studies and success stories that will come out of it. If your company is considering delving into the realm of social media to improve ROI and brand reputation and you are not sure where to start, what tools to use, and how to monitor your progress, then let us know and you may be able to join our Social Media Uncovered forum.
DW is pleased to announce a series of morning workshops in June and July, covering social media planning, the social media scorecard, and how to pre-empt a social media crisis. We have a combination of agency and brand speakers with a very practical element to the format.
If you are interested in finding out more information, then please contact Alex Holt, alexander@digital-white.com
TED.com is a website that we really like. When we came across a video about Microsoft’s new project, Pivot, built by their cutting edge development lab, LiveLabs we instantly saw its potential. Pivot is not even in its beta form yet, but when completed will allow the user to search and browse content and data in websites with much greater flexibility.
So we have got in there early and asked to help develop this ground-breaking system and Microsoft obliged by providing us with the .NET Controls. We want to include some of our own ideas about how it can be implemented into websites to thoroughly improve, both the user’s search and view experience, and increase sales online. Watch this space!
DW Operations Director, Alexander Holt, continues his bout of presentations, this time for the Incorporated Society of British Advertisers (ISBA). He will talk about Social Media to an experienced and knowledgeable audience.
We were asked again to update the homepage video banner on the PayPal site. We are happy to see it is already live, especially a banner that will be seen by so many visitors while sitting on the PayPal homepage.
We also recently delivered 3 pieces of work for the send money part of the PayPal website. We redesigned and rebuilt the Send Money form, updating it into the new brand guidelines. It is remarkably quick and easy to send money using this form. We also built a new banner to play as a header for the website and finally we created a demo to accompany this part of the website so that if it is not clear how to use it then any questions could be answered in the video. So if someone owes you money then get them on PayPal SendMoney and you could get paid back immediately!
11 Downing Street was the venue for a high-profile charity reception for Barnardo’s on Tuesday evening. As one of the guests, Alex was exposed to the extensive work that Barnardo’s does helping children, young people and their families across the UK. With a rousing call from Karren Brady (ex MD of Birmingham City FC) and the input of a number of other leading business luminaries, the challenge was laid down to the guests: how can you get involved? Barnardo’s clearly has a lot of heavy-hitting patronage, but the real work is done on the ground, much by volunteers. So, for anyone considering a personal project for 2010, why not mentor a young person or provide an internship, and give someone an opportunity that they wouldn’t otherwise get? Find out more at Barnardo’s.
Beck’s Beer were the proud sponsors of an awesome New Year’s Eve music gig in Chicago. Within the strong line up was the opportunity for an unsigned wildcard act to perform. To get to Chicago, the wildcard act had to be voted there. So Digital White were asked to design and develop a cutting edge microsite embedded within Facebook enabling acts to register and upload their music. Members of the US public could then vote on their favourite band to increase their chance of playing. Visitors could also buy and win tickets for the gig on the site. Within two months of launching, the site had 24,000 visitors and 70,000 page views. Judging by the photos and the participant feedback, the event itself was a great success and we thoroughly enjoyed the part that we played!
Please note: This microsite is location based and only viewable within the US, but you can contact us and we can show it you.
RPMC agency are global specialists in the activation of sponsorship opportunities. They are currently organising Sony Ericsson’s sponsorship hospitality needs in South Africa for the FIFA™ World Cup and we delivered the website which helps them organise this exciting event. Through the website, you can view information about South Africa, the teams and players, stadiums, visa requirements and download the match schedule and a wall planner. You can also view restaurants and activities in the three main cities, but only Sony Ericsson market units can book them, and also invite their guests. The site has an integrated back-end administrative system which manages all the data.
PayPal have launched a new global brand, which they would like implemented throughout their entire digital output. So we have got our hands full changing designs, rearranging, adapting, amending, and creating the new style for all sorts of landing pages, microsites and video banners. Watch this space for updates on deliverables.
