Digital White - super shiny web apps

Roger was on cracking form delivering the latest tips, trends and topics on the Business social networking platform LinkedIn, to a full room at the Phoenix. He covered off how to make the most of the platform from a business perspective as well as a personal one.

If you didn't attend, this is what you missed:

LinkedIn Masterclass – from a personal perspective
#1 LinkedIn overview – the World’s business network (from a personal perspective)
#2 Universe and micro-segmentation – 90 Million to the power of 1
#3 Personal profile – how to create a digitally efficient profile

#4 Personal network – how to build out your own network
#5 Applications and external content – how to add apps and syndicate external content
#6 Group engagement – how to join, listen, engage and contribute successfully
#7 Outlook integration – how to co-join external messaging systems

#8 Premium Accounts – the pros and cons of premium membership


LinkedIn Masterclass – from a business perspective


#1 LinkedIn overview – the World’s business network (from a business perspective)

#2 Company profile – how to create a digitally efficient company profile
#3 Company Group / Community – how to facilitate conversation and engagement
#4 Content – How to syndicate multiple sources of content efficiently
#5 Community Management – how to create a LinkedIn sub community and the core principles
#6 LinkedIn etiquette and how to sell by not selling
#7 Advertising mechanics – how to micro-segment the LinkedIn membership

#8 Engagement tools – tip and hints for adding value to your conversations LinkedIn Masterclass

We run internal training programmes for companies on how to use LinkedIn in order to build greater internal understanding and effectiveness.

"Roger is clearly very passionate about what he does which was refreshing. All in all though a good speaker.
"Clear concise and interesting"

"I really liked [Roger's] approach. [His] concise presentation to showed us there are so many functionalities that could benefit the business and not just for personal use.

Ok so someone complained he didn't get any sausages, but you can't please everyone!

Roger Jones delivered held the audience at the second breakfast, first of 2011. With a good mix of clients and friends of the business, he guided us through the ins and outs of Online Reputation Management.

If you didn't attend, this is what you missed:

Actionable insights to take away as to how to manage your online reputation effectively:
How to identify who's saying what about you and your organisation, where, in what medium and against which competitor set
How to you listen to the millions of conversations and turn them to your commercial advantage.
Which technology is best for listening to the conversations and deriving actionable insight.
How to make use of the the actionable insight and turn into new product development, creative articulation, marketing communications and make your business even more successful.

"I enjoyed the insights of Roger, although not all was relevant to all of our digital work I have taken a number of handy tips and made them relevant to the work we do. I can also see how some, more digitally advanced, social media focussed learnings can be applied to some of the work we do in the future."

"Excellent speakers and seminar content. Convenient location. Great breakfast."

We launched our monthly digital breakfasts on Tuesday. A sold out room of Consultants, SMEs, NGOs, and Corporates were given a brief introduction into how web apps are changing our lives and how they are being used by brands as a stand alone service. Then, after a plate full of tasty cooked breakfast, hot coffee and fresh juice our attendees were ready to start again and the main act began. Our expert speaker and digital strategist, Roger Jones educated and entertained us for sixty minutes on the key elements to sound digital strategy with bountiful case studies.

To top off the whole event, Santa donated a huge parcel for everyone to play pass the parcel, prizes included banana shaped bags, chocolate and Sarah Murray from The Third Space was the final lucky winner receiving a £400 prize of tailored consultancy from the DW team of experts.