We all know that the fashion industry moves fast! We first designed the John Charles website 3 1/2 years ago, and they decided that it was time to give it a revamp. So we have completely changed the colour palette, giving it a lighter and cleaner feel. We have given the Collection a new gallery viewer which makes the photography the main focus of the page, as it should be, and added the new logo with London underneath the fashion house’s name. John Charles will be providing us with brand new lookbook images which will be placed in the menu with the same name soon.

Have a visit and see if you can find the perfect summer evening wear.

We have just launched ‘Social Media Uncovered’, a private social media website where marketing procurement managers and ISBA members will be able to discuss social media strategies for UK and global brands. We are hosting this forum and eagerly anticipate the debates, case studies and success stories that will come out of it. If your company is considering delving into the realm of social media to improve ROI and brand reputation and you are not sure where to start, what tools to use, and how to monitor your progress, then let us know and you may be able to join our Social Media Uncovered forum.

Last Wednesday we hosted our workshop on effective social media planning. In attendance were representatives from ISBA, The Times, PepsiCo, Eurostar, Sainsbury’s, Disney, Sotheby’s, RSA, Starwood Hotels, Hays, and Kingston Uni. From the pre-event questionnaires we gauged the varying degrees of knowledge, implementation and success in social media.

The event was hosted by Alexander Holt whose analytical and planning knowledge in this field is drawn from the ever-growing demand from clients for advice and guidance on how to use social media. Alongside Alex, was the exuberant Heather Taylor, PayPal’s representative and champion in the social space, who spoke about PayPal’s experience to put the practical flesh on the theoretical bone of social media implementation.

After the extensive case studies’ insights, the mid-morning ‘break-out session’ enabled delegates to interact, discuss and solve their organisations’ challenges around social media in relation to sales, customer service and marketing. The audience were split into the three groups to discuss these questions:

1. What are you currently doing in this space?
2. What would you like to do?
3. What would be a good approach?
4. What can you learn from others?

With an audience that was enthusiastic and keen to get something from this workshop, there was a flurry of notes scribbled down on flip charts. Afterwards these findings were presented by one of the group members and discussed openly between the groups. It was very interesting to hear their thoughts!

A recurring theme that was fed back from the event was the need for a confidential forum for attendees to follow up and continue the discussions. Therefore we are implementing this as we speak, so if you, or your company, are unsure on what to do in the social media space, get in touch with us!

Click here to book your seat now!

They can be found on the PayPal-Business website, or on youtube, or you can view them below. So if you have an online business and are keen to install a payments system, have a good look below!

Enjoy!

PayPal Website Payments Standard vs Website Payments Pro

PayPal – How to access your funds

If you are interested in finding out more information, then please contact Alex Holt, alexander@digital-white.com

TED.com is a website that we really like. When we came across a video about Microsoft’s new project, Pivot, built by their cutting edge development lab, LiveLabs we instantly saw its potential. Pivot is not even in its beta form yet, but when completed will allow the user to search and browse content and data in websites with much greater flexibility.

So we have got in there early and asked to help develop this ground-breaking system and Microsoft obliged by providing us with the .NET Controls. We want to include some of our own ideas about how it can be implemented into websites to thoroughly improve, both the user’s search and view experience, and increase sales online. Watch this space!

DW Operations Director, Alexander Holt, continues his bout of presentations, this time for the Incorporated Society of British Advertisers (ISBA). He will talk about Social Media to an experienced and knowledgeable audience.