Social Media with Digital White
DW embraces digital in every aspect. So much so that we live it, breathe
it and most important of all, understand it.
And with the recent rise of social media, never before has Digital White been
so involved in creating such innovative and dynamic strategies for brands.
These strategies allow your brand to attract and retain a core audience on
almost any social media platform out there.
What is the impact of social media on marketing planning?
Brands are now platforms on which consumers are able interact, or ‘be social’ with each other. That means
content is king, coverage is queen and management must be easy. So it’s about connecting with the
conversations, to be known, be liked, be followed.
Why brands are using social media?
Brands use social media not only as a means to advertise but also to inform, update and most importantly
converse. We strongly believe that social media is one of the best channels for brands to obtain a direct line
of communication with consumers.
Mapping out your social media spectrum with our Digital Media Map™
Do you know where your customers and potential customers go online? Do you know where and what
they write about you? Would you be interested in finding out? Digital White’s new Digital Media Map™ simplifies
social media.
This map allows a brand to explore the scope of social media, offering key insights, which helps key marketers
and brand owners plan their digital media spend more effectively.
How does it work? It maps out the spectrum of social media according to functional categories of why people
go online. It also shows how a brand’s online assets are integrated into social media channels.
This powerful, data-fed, strategic tool goes way beyond recommending the obvious Facebook and Twitter
solutions. It helps all types of brands from FMCG to Financial Services to identify, according to their
product/service and target demographic, the community with whom it is most appropriate to engage.
How you can use our map to integrated your brand more effectively.
One of Digital White’s clients has said about the map, “It goes a long way to clarifying the confusion that
is social media”. So there you have it: Social Media. Simplified.
If you are interested in how we can manage and design your social media campaign, do contact either
Alex Holt or Guy Fergus for a chat and see how we can help bring your campaign to life.
