Digital White – Digital Campaign Collateral

PayPal needs to be able to explain who they are, what they do, and what benefits they offer to a wide spectrum of audience profiles.  So this information must be clear, accessible and engaging.  As part of our ongoing delivery of online marketing collateral to PayPal, Digital White have just created their new animated homepage banner to provide an overview of “PayPal”.

We devised a method to create animated videos, with the reflections and the keylines overlaid, as part of their new brand guidelines.  Users now land on the PayPal homepage and within 30 seconds have a clear overview of what  PayPal is and how it benefit them!

It has gone live now, so click here to view it!