Last Wednesday we hosted our workshop on effective social media planning. In attendance were representatives from ISBA, The Times, PepsiCo, Eurostar, Sainsbury’s, Disney, Sotheby’s, RSA, Starwood Hotels, Hays, and Kingston Uni. From the pre-event questionnaires we gauged the varying degrees of knowledge, implementation and success in social media.
The event was hosted by Alexander Holt whose analytical and planning knowledge in this field is drawn from the ever-growing demand from clients for advice and guidance on how to use social media. Alongside Alex, was the exuberant Heather Taylor, PayPal’s representative and champion in the social space, who spoke about PayPal’s experience to put the practical flesh on the theoretical bone of social media implementation.
After the extensive case studies’ insights, the mid-morning ‘break-out session’ enabled delegates to interact, discuss and solve their organisations’ challenges around social media in relation to sales, customer service and marketing. The audience were split into the three groups to discuss these questions:
1. What are you currently doing in this space?
2. What would you like to do?
3. What would be a good approach?
4. What can you learn from others?
With an audience that was enthusiastic and keen to get something from this workshop, there was a flurry of notes scribbled down on flip charts. Afterwards these findings were presented by one of the group members and discussed openly between the groups. It was very interesting to hear their thoughts!
A recurring theme that was fed back from the event was the need for a confidential forum for attendees to follow up and continue the discussions. Therefore we are implementing this as we speak, so if you, or your company, are unsure on what to do in the social media space, get in touch with us!
