Unlocking Disputes Campaign

The Royal Courts of Justice’s new state-of-the-art premises is strategically situated between legal London and the City financial district. The Rolls Building has been specifically built to house the Commercial and Admiralty Courts, the Chancery Division and the Technical and Construction Courts all under one single roof.

Digital White were asked to help brand, and sell, London as now having the largest business court in the world to yet even more foreign businesses. We worked on the brand strategy and came up with the brand identity, we then designed a high-end 40+ page brochure and produced a video that is housed on an engraved USB Key. The key, when inserted into a computer, launches a dashboard that has been specifically designed for the Unlocking Disputes campaign enabling users to view the video, a PDF of the brochure, and link to the microsite.

The project spanned 9 months and involved a full day's video shoot that ran concurrently with a photography shoot, involving up to 60 extras. It required countless research interviews, 3 individual recordings for the Lord Chief Justice of England and Wales, The Lord Mayor of London and the Chairman of the Bar. As well as work with composers, actors, sound engineers and a BBC journalist!

Royal Courts of Justice, The Law Society, Rolls Building, PwC, Herbert Smith, TheCityUk, Ministry of Justice